While your project coordinator is not an expert web
designer or a developer, his web design exposure and
experience with other clients can be a very helpful
tool during the designing of your web site. The project
coordinator's goal is to follow your instructions accordingly
but we highly recommend that you utilize any suggestions
or ideas he may have to offer. There are a few simple
guidelines that will give you a big head-start on increasing
the effectiveness of your web site.
Qualities of a professional and successful
web site.:
a) Clean Layout Design: A clean layout
that uses a lot of white space enhances the visual appeal.
It's best to keep the focus on your content. Keeping
your page layout consistent and avoid making your pages
too long will raise the professional level of your site.
b) Flash or Not? Unless it is a necessity,
try avoiding a Flash intro. A flash intro is better
suited for a personal profile, children's web site,
or for web design companies. Flash intro is not recommended
for a business or corporate web sites, especially for
an Ecommerce or shopping cart web site. At first, Flash
intro is initially very appealing however, if the purpose
of the web site. is to secure business, a flash intro
reduces the chance of successful purchases by 14% according
to our own research. 25% of our existing clients who
decided on a flash intro, initially, had later requested
removal for this very reason. We recommend, instead,
using quality and smart animation in your top bar.
Also, web sites completely designed in Flash are difficult
to edit and update through the easy web design tool
( www.webdesign-editor.com ), plus, search engines can't read the text content
in Flash which is a huge cause of poor search engine
rankings.
c) Cross Browser Compatible: Although
our quality testing officer will review your web site.
to be browser compatible, be sure that you check your
site for Internet Explorer 5+ and Netscape Navigator
4+ as they constitute 95% of all browsers.
d) Avoid Using Pop-Ups. Web sites with pop-ups do not rank high by top search
engines. Also, if you decide to utilize a pop-up, be
sure not to convey important customer information because
80% of Internet users now have pop-up blockers. Try
not to scare your audience away by using amateurish
features and annoying pop-ups.
e) Final Advice & Recap: Keep
your site simple and clean and have
a web site that loads quickly. Pop-ups
are not recommended. Every page looks
like it is part of the home page. Make
sure that the background color is compatible with text. |
